Winter has come! It's time to start preparing for Christmas. Seasonal themed packaging is a great way to give your brand some extra relevance. Each year, a multitude of businesses invest in new packaging that speaks to the spirit of the season - to the point that consumers obsess over much awaited designs!
Does it Work?
The question everyone wants to know, is does it really make a difference? We know for certain that creative packaging increases product appeal, particularly when served alongside themed items. Imparting a sense of luxury, the custom packaging adds to the seasonal spirit, which is what your customers are looking for.
Then there's the appeal factor and impulse buyers. Whether browsing for gifts on your ecommerce site or perusing items on your takeout menu, items clearly themed as seasonal will naturally be more appealing. Buyers relate immediately to the packaging that's in tune with the festive mood and as a result, they connect to the product too, leading to impulse purchases.
We also know that brands need to connect with their customers in order to stay relevant. With the right design, the colours, themes, imagery, and content, seasonal greaseproof can connect emotionally with your customers. Creating a memorable experience for customers that's linked to your brand, inspires strong brand loyalty, and sees customers return again and again.
Make the Most of Christmas Retail Sales
With UK Christmas retail sales totalling over £73 million last year, it's vital to make a good impression with your packaging design. The intense competition means you need to get creative and really make your packaging stand out; people expect to be wowed by festive packaging, so make sure your design is up to the challenge!
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